Brand-aware shoppers with category intent
Magento stores often sell technical products
Many Magento stores serve B2B
Magento handles B2B pricing well
Industry-specific intent
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$1.40
Product category searches. Good balance of volume and intent.
Avg CPC
$1.75
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$2.27
Searches for solutions to problems your product solves.
Avg CPC
$1.57
Add these as negative keywords to stop wasting budget:
Looking for Magento extensions/themes, not products
Developers, not buyers
Often means software, not physical products
Technical/implementation queries
Developer audience, not purchase intent
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Brand] + [Product Name] + [Key Spec] + [SKU if B2B]
Use dedicated feed extension (Magefan, Amasty, or Akeneo)
Export simple products, not configurable parents
Generate feeds per store view for multi-currency/region
Map all Magento attributes to Google product spec attributes