$1.75
Avg CPC
Higher than Shopify due to speed issues
2.4%
Avg CTR
1.9%
Conv Rate
3.6x
Avg ROAS
Higher AOV partially compensates for lower CVR
$135
Avg AOV
$72
Avg CPA
Source: Varos Enterprise Ecommerce Benchmarks 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.61 | 4.3% | 3.8% | 9.0x | Highest ROAS, protect at all costs |
| Google Shopping | $1.40 | 2.9% | 1.9% | 3.6x | Core ecommerce campaign type |
| Performance Max | $1.66 | 2.2% | 1.7% | 3.4x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.88 | 1.4% | 4.8% | 6.5x | Great for cart recovery |
| Non-Brand Search | $2.63 | 1.9% | 1.1% | 2.2x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.66
Avg ROAS
3.2x
Avg CPC
$1.61
Avg ROAS
3.6x
Avg CPC
$1.71
Avg ROAS
3.4x
Avg CPC
$2.19
Avg ROAS
4.1x
Our Magento audit compares your metrics against these benchmarks across 6 key areas:
Page Speed Impact
Measuring CPC premium from slow Magento load times
Checkout Funnel Analysis
Finding abandonment points in multi-step checkout
Feed Configuration
Verifying configurable product handling
Multi-Store Tracking
Ensuring accurate attribution across store views
Extension Conflict Detection
Identifying duplicate or conflicting tracking
B2B Conversion Tracking
Quote request and offline conversion setup