$1.75
Avg CPC
$135
Avg Order Value
$72
Avg CPA
3.6x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
21-42 orders
Expected Revenue
$2,813 - $5,625
Target ROAS
2.9x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
42-139 orders
Expected Revenue
$5,625 - $18,750
Target ROAS
3.6x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
139-694 orders
Expected Revenue
$18,750 - $93,750
Target ROAS
3.2x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
694+ orders
Expected Revenue
$93,750+
Target ROAS
3.1x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for magento stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$3,000-6,000/month
Fix speed, configure feed properly, verify tracking
Growth
$10,000-20,000/month
Expand category coverage, add B2B audience targeting
Scale
$30,000+/month
Multi-region expansion, offline conversion import for B2B