Magento's enterprise power creates enterprise-level complexity. Your Google Ads are likely bleeding through configuration gaps only our AI audit can find.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Magento's default configuration loads slowly—3-5 seconds is common. Google penalizes this with lower Quality Scores and higher CPCs across all campaigns.
Magento's multi-step checkout confuses customers and breaks conversion tracking. Six-step checkouts with account creation requirements kill conversion rates.
Magento's configurable products (like WooCommerce variable products, but worse) create feeds with missing variants, wrong parent/child relationships, and outdated inventory.
Magento's multi-store functionality creates separate tracking for each store view. Attribution breaks when customers switch between stores or languages.
Magento's extension ecosystem is poorly regulated. Conflicting extensions fire duplicate tracking events, slow page loads, or break conversion paths.
How does your store compare? Source: Varos Enterprise Ecommerce Benchmarks 2025
Higher than Shopify due to speed issues CPC • Higher AOV partially compensates for lower CVR ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Magento stores
Measuring CPC premium from slow Magento load times
Finding abandonment points in multi-step checkout
Verifying configurable product handling
Ensuring accurate attribution across store views
Identifying duplicate or conflicting tracking
Quote request and offline conversion setup
"The audit found our Magento site was loading in 4.8 seconds. After optimization, CPCs dropped 22% and conversion rate doubled."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Magento stores
Magento's default configuration creates several CPC-inflating issues that don't exist on lighter platforms like Shopify. The primary culprit is page speed: Magento loads slowly out of the box (3-5 seconds is typical), and Google's Quality Score algorithm penalizes slow landing pages with higher CPCs—we've measured 15-30% CPC premiums for Magento stores versus optimized competitors. Secondary issues: complex checkout flows that hurt conversion rate (which affects Quality Score), extension bloat that slows pages further, and mobile experience gaps. Solutions: implement Varnish caching, use a CDN, optimize images, defer non-critical JavaScript, and consider headless/PWA for the frontend while keeping Magento as the backend. Our audit measures your specific speed penalty and estimates the CPC savings from optimization.
Deep-dive guides to optimize every aspect of your ads