Specifically seeking local agent relationship, not direct carrier. Higher close rates.
Business clients have much higher LTV than personal lines. Worth premium CPC.
Business owners need guidance carriers don't provide. Relationship opportunity.
High-risk niche carriers avoid. Less competition, ongoing client relationship.
Specialty commercial niche. Contractor needs ongoing certificates, renewals.
These keywords drain your budget without delivering quality leads:
Pure price shoppers who will buy direct from carriers.
Quote aggregator traffic, extremely low conversion.
Job seekers, not clients.
Brand searches—they're looking for GEICO, not you.
Industry professionals, not clients.
Build campaigns around these specific services:
Auto insurance
Home insurance
Life insurance
Commercial insurance
Business insurance
Specialty coverage
Risk assessment
Two powerful tools for insurance agents to improve your Google Ads performance