Budget Calculator

How Much Should Insurance Agents Spend on Google Ads?

Based on 2025 benchmark data, here's what insurance agent businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Insurance Agents

$3,000

Minimum Monthly

~3 leads/month

$5,000-$12,000/month

Recommended Range

Best ROI sweet spot

$2134

Cost Per Customer

50% close rate

Budget Math for Insurance Agents

Average CPC$45.20

Conversion Rate4.12%

Cost Per Lead$1067

Typical Close Rate50%

Cost Per Customer$2134

At $1,067 CPL and 50% close rate, each client costs $2,134. Personal auto client = $1,500/year commission over 5 years. Commercial client = $5,000-50,000/year. Focus on commercial lines to improve ROI.

Seasonal Budget Adjustments for Insurance Agents

Peak Months (Increase Budget)

January, February, June, July

Consider 20-50% budget increase

Slow Months (Conserve Budget)

November, December

Reduce or reallocate spend

Increase budget in January (New Year planning, rate increases), June (moving season for home insurance). Focus commercial year-round.

Optimize Your Insurance Agents Budget

Two powerful tools for insurance agents to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Insurance Agents Google Ads Resources

CPC Benchmarks

Average cost per click for insurance agents

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Insurance Agents Audit

Complete insurance agent Google Ads guide