ROI Calculator

Google Ads ROI for Insurance Agents: What to Expect

Based on industry data, insurance agent businesses can expect 611% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $3000/month Budget

$3000

Monthly Ad Spend

Leads/Month

Customers/Month

611%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$3000

÷ Cost Per Lead$1067

= Leads per Month3

× Close Rate (50%)2 customers

× Average Job Value$10,670

= Monthly Revenue$21,340

At $1,067 CPL and 50% close rate, each client costs $2,134. Personal auto client = $1,500/year commission over 5 years. Commercial client = $5,000-50,000/year. Focus on commercial lines to improve ROI.

Factors That Affect Insurance Agents ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Insurance Agents Google Ads Resources

CPC Benchmarks

Average cost per click for insurance agents

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Insurance Agents Audit

Complete insurance agent Google Ads guide