'Near me' signals active search for local inspector. Likely under contract or about to be.
Local service search with immediate need. Real estate transactions have tight timelines.
'Pre-purchase' confirms they're buying and need inspection—not researching.
Add-on service search indicates serious buyer willing to pay for thorough inspection.
Price research from buyer who's decided to hire—now comparing options.
These keywords drain your budget without delivering quality leads:
DIYers wanting to inspect themselves, not hire professional.
Career researchers, not homebuyers.
Training seekers, not clients needing inspections.
Usually related to scams or government programs, not buyers.
Industry professionals, not consumers.
Build campaigns around these specific services:
General home inspection
Radon testing
Mold inspection
Sewer scope
Termite inspection
Pool inspection
New construction inspection
Two powerful tools for home inspectors to improve your Google Ads performance