ROI Calculator

Google Ads ROI for Home Inspectors: What to Expect

Based on industry data, home inspector businesses can expect 423% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1500/month Budget

$1500

Monthly Ad Spend

Leads/Month

Customers/Month

423%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1500

÷ Cost Per Lead$62.85

= Leads per Month24

× Close Rate (40%)10 customers

× Average Job Value$785

= Monthly Revenue$7,850

At $62.85 CPL and 40% close rate, each inspection customer costs $157 to acquire. With average inspection fee of $400-600, you're profitable on every job. High closing rate in this industry because buyers MUST get inspections—they're comparison shopping on availability and price, not deciding whether to hire.

Factors That Affect Home Inspectors ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Home Inspectors Google Ads Resources

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Average cost per click for home inspectors

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

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2025 Benchmarks

Industry performance metrics

Home Inspectors Audit

Complete home inspector Google Ads guide