$1,500
Minimum Monthly
~20 leads/month
$1,500-$4,000/month (seasonal)
Recommended Range
Best ROI sweet spot
$157
Cost Per Customer
40% close rate
At $62.85 CPL and 40% close rate, each inspection customer costs $157 to acquire. With average inspection fee of $400-600, you're profitable on every job. High closing rate in this industry because buyers MUST get inspections—they're comparison shopping on availability and price, not deciding whether to hire.
March, April, May, June, September, October
Consider 20-50% budget increase
December, January, February
Reduce or reallocate spend
Align budget with real estate seasonality in your market. Allocate 60% to spring/summer peak. Maintain presence in winter for new construction, investor purchases, and year-round buyers. Markets like Phoenix and Florida have flatter seasonality.
Two powerful tools for home inspectors to improve your Google Ads performance
CPC Benchmarks
Average cost per click for home inspectors
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Home Inspectors Audit
Complete home inspector Google Ads guide