$6.50
Average CPC
5.12%
Click-Through Rate
8.75%
Conversion Rate
$62.85
Cost Per Lead
Source: WordStream 2025 (Home Services)
| Metric | Home Inspectors | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $6.50 | $5.26 | +24% |
| Click-Through Rate | 5.12% | 6.18% | -17% |
| Conversion Rate | 8.75% | 7.52% | +16% |
| Cost Per Lead | $62.85 | $70.11 | -10% |
Competition Level
moderate
Monthly Search Volume
85,000+ monthly searches for 'home inspector near me' in the US
Main Competitors
Multi-inspector firms, franchise operations (Pillar to Post, WIN), solo inspectors, and agents' preferred inspector relationships
Your Differentiator
Win with availability (same/next day), comprehensive reports, specialty certifications (radon, mold, sewer scope), technology (thermal imaging), or agent relationship building.
CPC Benchmarks
Average cost per click for home inspectors
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Home Inspectors Audit
Complete home inspector Google Ads guide