Signals ready-to-book intent. These searchers have already decided to switch dentists and are looking for availability.
High-ticket service ($3,000-5,000). Cost-focused queries indicate serious consideration, not just browsing.
Urgent need = high conversion rate. These patients will book whoever answers first. Critical for after-hours visibility.
Specific treatment + consultation signals ready to start. Average Invisalign case = $4,000-6,000 revenue.
Lower CPC, captures families = multiple patients per household. Lifetime value of a family exceeds individual patient.
These keywords drain your budget without delivering quality leads:
Price-sensitive searchers looking for discounted student work. Not your target patient.
Zero ability to pay. These clicks convert to consultations but never to paid treatment.
Career researchers, dental students—not patients.
People looking to avoid professional treatment. Will never book a whitening appointment.
Insurance shoppers, not patient seekers. Let insurance companies pay for these clicks.
Build campaigns around these specific services:
General dentistry
Cosmetic dentistry
Dental implants
Invisalign
Teeth whitening
Emergency dental
Pediatric dentistry
Two powerful tools for dentists to improve your Google Ads performance