$2,500
Minimum Monthly
~29 leads/month
$3,000-$6,000/month
Recommended Range
Best ROI sweet spot
$280
Cost Per Customer
30% close rate
At $83.93 CPL and 30% close rate, each new patient costs ~$280 to acquire. Average patient lifetime value = $1,500-3,000 over 5 years. Cosmetic cases ($3,000-15,000) justify higher acquisition costs—separate budget for implants/Invisalign where single case covers 10+ patient acquisition costs.
January, August, September
Consider 20-50% budget increase
November, December
Reduce or reallocate spend
Increase budget 30% in January (New Year cosmetic resolutions) and August-September (back-to-school). Reduce 20% in November-December when patients delay until new year/new insurance.
Two powerful tools for dentists to improve your Google Ads performance