ROI Calculator

Google Ads ROI for Dentists: What to Expect

Based on industry data, dentist businesses can expect 404% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2500/month Budget

$2500

Monthly Ad Spend

Leads/Month

Customers/Month

404%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2500

÷ Cost Per Lead$83.93

= Leads per Month30

× Close Rate (30%)9 customers

× Average Job Value$1,400

= Monthly Revenue$12,600

At $83.93 CPL and 30% close rate, each new patient costs ~$280 to acquire. Average patient lifetime value = $1,500-3,000 over 5 years. Cosmetic cases ($3,000-15,000) justify higher acquisition costs—separate budget for implants/Invisalign where single case covers 10+ patient acquisition costs.

Factors That Affect Dentists ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Dentists Google Ads Resources

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Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Dentists Audit

Complete dentist Google Ads guide