'CPA' signals they want credentialed professional, not TurboTax. 'Near me' adds buying intent.
Business owners are high-value clients with recurring monthly needs and referral potential.
Self-employed have complex returns requiring professional help—good lifetime value.
Recurring revenue opportunity. Monthly bookkeeping clients are most valuable accounting clients.
Proactive planning clients have higher budgets and value advisory relationship over transactional work.
These keywords drain your budget without delivering quality leads:
Career researchers and students, not potential clients.
Price-sensitive DIYers looking for reasons to avoid hiring you.
Completely opposite of professional accounting services.
Students researching education, not business clients.
DIYers specifically avoiding professional help.
Build campaigns around these specific services:
Tax preparation
Bookkeeping
Payroll services
Business advisory
Audit & assurance
Tax planning
CFO services
Two powerful tools for accountants to improve your Google Ads performance