ROI Calculator

Google Ads ROI for Accountants: What to Expect

Based on industry data, accountant businesses can expect 426% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2500/month Budget

$2500

Monthly Ad Spend

Leads/Month

Customers/Month

426%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2500

÷ Cost Per Lead$98.65

= Leads per Month25

× Close Rate (30%)8 customers

× Average Job Value$1,645

= Monthly Revenue$13,160

At $98.65 CPL and 30% close rate, each new client costs $329 to acquire. Personal tax clients ($300-600/year) need 1-2 year retention to break even. Business bookkeeping clients ($500-2,000/month) justify acquisition cost in first month. Focus on business client acquisition and recurring service relationships.

Factors That Affect Accountants ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Accountants Google Ads Resources

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Common Mistakes

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Best Keywords

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Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Accountants Audit

Complete accountant Google Ads guide