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2025 Data

Accountants Google Ads Benchmarks (2025)

How do accountant Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025 (Professional Services).

Accountants vs All-Industry Averages

$8.25

Average CPC

57% higher than avg

4.82%

Click-Through Rate

22% lower than avg

7.15%

Conversion Rate

5% lower than avg

$98.65

Cost Per Lead

41% higher than avg

Source: WordStream 2025 (Professional Services)

Benchmark Comparison Table

Metric	Accountants	All Industries	Difference
Cost Per Click	$8.25	$5.26	+57%
Click-Through Rate	4.82%	6.18%	-22%
Conversion Rate	7.15%	7.52%	-5%
Cost Per Lead	$98.65	$70.11	+41%

Competitive Landscape for Accountants

Competition Level

high

Monthly Search Volume

75,000+ monthly searches for 'accountant near me' in the US

Main Competitors

Large regional CPA firms, national franchises (H&R Block, Jackson Hewitt for tax), boutique specialty practices, and online bookkeeping services (Bench, Pilot)

Your Differentiator

Win with specialization (restaurants, contractors, e-commerce), industry expertise, advisory positioning (not just compliance), or proactive tax planning focus.

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

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Dashboard Reference

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Optimization Checklist

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ROI Calculator

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Accountants Audit

Complete accountant Google Ads guide