Budget Calculator

How Much Should Accountants Spend on Google Ads?

Based on 2025 benchmark data, here's what accountant businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Accountants

$2,500

Minimum Monthly

~22 leads/month

$3,000-$8,000/month (peak in Q1)

Recommended Range

Best ROI sweet spot

$329

Cost Per Customer

30% close rate

Budget Math for Accountants

Average CPC$8.25

Conversion Rate7.15%

Cost Per Lead$98.65

Typical Close Rate30%

Cost Per Customer$329

At $98.65 CPL and 30% close rate, each new client costs $329 to acquire. Personal tax clients ($300-600/year) need 1-2 year retention to break even. Business bookkeeping clients ($500-2,000/month) justify acquisition cost in first month. Focus on business client acquisition and recurring service relationships.

Seasonal Budget Adjustments for Accountants

Peak Months (Increase Budget)

January, February, March, April, December

Consider 20-50% budget increase

Slow Months (Conserve Budget)

May, June, July, August

Reduce or reallocate spend

Allocate 50% of annual budget to January-April tax season. Invest in business bookkeeping campaigns year-round (stable demand). Summer is ideal for targeting business clients on planning, not compliance. Use September-December for year-end planning and estimated tax clients.

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Two powerful tools for accountants to improve your Google Ads performance

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Accountants Google Ads Resources

CPC Benchmarks

Average cost per click for accountants

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Accountants Audit

Complete accountant Google Ads guide