Squarespace's built-in analytics lack the depth Google Ads needs. Enhanced conversions, proper attribution, and audience building are restricted.
Example: No enhanced conversions means 20-30% of sales aren't attributed correctly
Squarespace limits variants to 250 per product and lacks advanced variant management. Complex catalogs break in Shopping feeds.
Example: Products with 300+ size/color combinations missing half the variants in feed
Unlike Shopify, Squarespace requires third-party apps or manual feed creation. Many stores run Shopping with broken or outdated feeds.
Example: Manual feed not updated in 3 months, showing discontinued products
Squarespace checkout requires account creation by default and has fewer payment options than competitors. Mobile checkout abandonment is high.
Example: 65% mobile checkout abandonment vs. 45% industry average
Designers build for aesthetics, not conversion. Beautiful sites with slow load times, thin content, and poor mobile UX tank paid traffic performance.
Example: 2.2 second LCP killing Quality Score despite gorgeous design
With a single asset group, Google optimizes for aggregate ROAS by heavily favoring your top 5-10 products. The rest of your catalog gets almost no impressions. Worse, low-margin products drag down profitability while appearing successful in aggregate.
Fix: Segment products by performance tier: Winners (scale), Potentials (test), Underperformers (cut or fix). Create separate asset groups for each.
PMax claims credit for brand searches that would've cost $0.30 through a dedicated brand campaign. Without exclusions, you're paying 3-5x more for customers already looking for you.
Fix: Add brand exclusions to PMax and run a separate Brand Search campaign with exact match keywords.
Missing GTINs, generic titles, no custom labels, and missing sale prices hurt your Shopping ad performance. Manual feed not synced
Fix: Use automated feed app, never rely on manual updates
Your 5x ROAS might look great until you realize 70% of sales are repeat customers who would've bought anyway. You're paying to acquire customers you already have.
Fix: Segment reporting by new vs returning customers. Set up customer match lists and analyze true CAC.
Not all campaign types work for squarespace stores. Here's what to skip:
Feed issues compound across channels
Limited tracking makes optimization hard
Conversion tracking limitations hurt performance
Follow these best practices to maximize your Squarespace Google Ads performance:
Budget: 40-50% • Target ROAS: 3-4x
Budget: 20-25% • Target ROAS: 5-10x
Budget: 20-25% • Target ROAS: 2-3.5x
Budget: 15-20% • Target ROAS: 4-6x