$1.25
Avg CPC
Lower competition than Shopify
2.3%
Avg CTR
1.8%
Conv Rate
3.2x
Avg ROAS
Lower due to platform limitations
$82
Avg AOV
$55
Avg CPA
Source: Squarespace commerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.44 | 4.1% | 3.6% | 8.0x | Highest ROAS, protect at all costs |
| Google Shopping | $1.00 | 2.8% | 1.8% | 3.2x | Core ecommerce campaign type |
| Performance Max | $1.19 | 2.1% | 1.6% | 3.0x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.63 | 1.4% | 4.5% | 5.8x | Great for cart recovery |
| Non-Brand Search | $1.88 | 1.8% | 1.1% | 1.9x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.19
Avg ROAS
2.9x
Avg CPC
$1.15
Avg ROAS
3.2x
Avg CPC
$1.23
Avg ROAS
3.0x
Avg CPC
$1.56
Avg ROAS
3.7x
Our Squarespace audit compares your metrics against these benchmarks across 6 key areas:
Tracking Completeness
Measuring conversion attribution gaps
Feed Automation
Verifying sync reliability and freshness
Checkout Optimization
Identifying abandonment friction points
Page Speed Impact
Quality Score effects from design choices
Variant Coverage
Ensuring all variants appear in Shopping
Platform Limitations Assessment
Evaluating if migration is needed