$1.25
Avg CPC
$82
Avg Order Value
$55
Avg CPA
3.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
27-55 orders
Expected Revenue
$2,236 - $4,473
Target ROAS
2.6x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
55-182 orders
Expected Revenue
$4,473 - $14,909
Target ROAS
3.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
182-909 orders
Expected Revenue
$14,909 - $74,545
Target ROAS
2.9x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
909+ orders
Expected Revenue
$74,545+
Target ROAS
2.7x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for squarespace stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$1,000-2,500/month
Fix tracking, automate feed, optimize checkout
Growth
$4,000-8,000/month
Expand Shopping, add Search campaigns, build remarketing
Scale
$12,000+/month
Consider platform migration for advanced features