$18.50
Average CPC
+252% vs $5.26 average
3.82%
Average CTR
5.25%
Conversion Rate
$285.75
Cost Per Lead
+308% vs $70.11 average
Source: WordStream 2025 (Financial Services)
Not all financial advisor keywords cost the same. Here's what you can expect to pay based on search intent:
'Fee-only' signals sophisticated investor who understands advisor compensation. Higher asset levels.
Retirement focus suggests accumulated assets and imminent need for professional help.
'Wealth management' implies higher asset levels. Self-qualifies for premium service.
'Fiduciary' keyword indicates educated investor—likely higher assets and serious about hiring.
Business owners have complex needs and higher incomes. Excellent lifetime value.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your financial advisor campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when financial advisor searches convert best. Business hours for business owners. Evenings (7-10pm) for professionals reviewing finances after work. Weekend mornings for retirement research.
These keywords drain your budget without delivering quality leads:
DIY educational search, not looking for advisor.
Basic research, years away from hiring anyone.
Career researchers, not prospective clients.
Price-sensitive, likely below asset minimums.
DIY investors comparing robo-advisors, not hiring humans.
At $18.50 per click, here's what you need to generate leads:
Minimum Monthly Budget
$5,000
Recommended Range
$5,000-$15,000/month
At $285.75 CPL and 30% close rate, each new client costs $952 to acquire. With 1% AUM on $500K = $5,000/year ongoing revenue. Client acquisition costs are paid back in first year, with 10-20+ years of relationship ahead. Focus on qualified leads—one ideal client justifies months of advertising.
Common Mistakes
7 costly Google Ads mistakes for financial advisors
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Financial Advisors Audit
Complete financial advisor Google Ads guide