$18.50
Average CPC
3.82%
Click-Through Rate
5.25%
Conversion Rate
$285.75
Cost Per Lead
Source: WordStream 2025 (Financial Services)
| Metric | Financial Advisors | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $18.50 | $5.26 | +252% |
| Click-Through Rate | 3.82% | 6.18% | -38% |
| Conversion Rate | 5.25% | 7.52% | -30% |
| Cost Per Lead | $285.75 | $70.11 | +308% |
Competition Level
extreme
Monthly Search Volume
55,000+ monthly searches for 'financial advisor near me' in the US
Main Competitors
National wirehouses (Merrill, Morgan Stanley), large RIAs, robo-advisors (Betterment, Wealthfront), banks, and insurance company advisors
Your Differentiator
Win with specialization (tech executives, doctors, business owners), fee transparency (fee-only positioning), niche expertise (equity compensation, retirement transitions), or local relationship emphasis.
CPC Benchmarks
Average cost per click for financial advisors
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Financial Advisors Audit
Complete financial advisor Google Ads guide