ROI Calculator

Google Ads ROI for Financial Advisors: What to Expect

Based on industry data, financial advisor businesses can expect 376% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $5000/month Budget

$5000

Monthly Ad Spend

Leads/Month

Customers/Month

376%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$5000

÷ Cost Per Lead$285.75

= Leads per Month17

× Close Rate (30%)5 customers

× Average Job Value$4,760

= Monthly Revenue$23,800

At $285.75 CPL and 30% close rate, each new client costs $952 to acquire. With 1% AUM on $500K = $5,000/year ongoing revenue. Client acquisition costs are paid back in first year, with 10-20+ years of relationship ahead. Focus on qualified leads—one ideal client justifies months of advertising.

Factors That Affect Financial Advisors ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Financial Advisors Google Ads Resources

CPC Benchmarks

Average cost per click for financial advisors

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Financial Advisors Audit

Complete financial advisor Google Ads guide