$1.85
Avg CPC
$95
Avg Order Value
$68
Avg CPA
3.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
22-44 orders
Expected Revenue
$2,096 - $4,191
Target ROAS
3.0x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
44-147 orders
Expected Revenue
$4,191 - $13,971
Target ROAS
3.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
147-735 orders
Expected Revenue
$13,971 - $69,853
Target ROAS
3.4x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
735+ orders
Expected Revenue
$69,853+
Target ROAS
3.2x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for saas + physical products stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Segmentation
$3,000-6,000/month
Separate campaigns, tracking, and attribution for each revenue stream
Optimization
$8,000-18,000/month
Scale each stream independently based on true LTV metrics
Cross-Sell Focus
$25,000+/month
Sophisticated subscriber exclusions and cross-sell campaigns