$1.85
Avg CPC
Higher due to mixed intent keywords
2.4%
Avg CTR
2.1%
Conv Rate
3.8x
Avg ROAS
Understated if not including SaaS LTV
$95
Avg AOV
$68
Avg CPA
Source: Hybrid SaaS + ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.65 | 4.3% | 4.2% | 9.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.48 | 2.9% | 2.1% | 3.8x | Core ecommerce campaign type |
| Performance Max | $1.76 | 2.2% | 1.9% | 3.6x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.93 | 1.4% | 5.3% | 6.8x | Great for cart recovery |
| Non-Brand Search | $2.78 | 1.9% | 1.3% | 2.3x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.76
Avg ROAS
3.4x
Avg CPC
$1.70
Avg ROAS
3.8x
Avg CPC
$1.81
Avg ROAS
3.6x
Avg CPC
$2.31
Avg ROAS
4.4x
Our SaaS + Physical Products audit compares your metrics against these benchmarks across 6 key areas:
Revenue Stream Separation
SaaS vs. product campaign performance isolation
LTV Attribution
Tracking subscription revenue over time
Cross-Sell Efficiency
Existing subscriber purchase patterns
Audience Overlap
Identifying shared vs. distinct buyer profiles
Bundle Performance
Software + product bundle conversion rates
Subscriber Exclusions
Preventing paid acquisition of existing customers