Selling both software subscriptions and physical products? Standard ecommerce and SaaS playbooks don't work—you need a hybrid approach. Our AI audit analyzes both revenue streams and optimizes for total customer value.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
SaaS uses LTV-based attribution; physical products use immediate ROAS. Blending them creates false signals about what's actually profitable.
SaaS buyers and product buyers often have different intent signals. One campaign can't efficiently target both.
Existing software subscribers might buy physical products anyway, but you're paying to acquire them through ads as 'new' customers.
How does your store compare? Source: Hybrid SaaS + ecommerce analysis 2025
Higher due to mixed intent keywords CPC • Understated if not including SaaS LTV ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to SaaS + Physical Products stores
SaaS vs. product campaign performance isolation
Tracking subscription revenue over time
Existing subscriber purchase patterns
Identifying shared vs. distinct buyer profiles
Software + product bundle conversion rates
Preventing paid acquisition of existing customers
"We were counting product sales and SaaS trials the same. Separating them revealed our software campaign was 3x more valuable than it looked."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for SaaS + Physical Products stores
You need separate conversion actions with different attribution windows and values. For SaaS: Create a conversion action for trial signups or demo requests. Use a 90-day click attribution window (SaaS has longer sales cycles). Assign primary conversion value as first-year LTV, not just first payment. Track micro-conversions: free trial start, trial-to-paid, upgrade events. For physical products: Standard purchase conversion with actual order value. 30-day window is usually sufficient. Track add-to-cart and checkout initiation as secondary conversions. Critical setup: In campaign settings, specify which conversion actions each campaign optimizes toward. SaaS campaigns optimize for trial signups; product campaigns for purchases. Don't use account-level conversion optimization or signals will blend. Our audit verifies your tracking setup captures both revenue streams correctly.
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