Explicit wholesale/bulk intent
Quantity purchasing intent
Business sourcing search
Commercial use context
Industry-specific B2B
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$1.72
Product category searches. Good balance of volume and intent.
Avg CPC
$2.15
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$2.79
Searches for solutions to problems your product solves.
Avg CPC
$1.94
Add these as negative keywords to stop wasting budget:
Consumer intent primarily
Retail/consumer search
Price-focused consumer
Consumer use case
Individual purchase, not bulk
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Brand] + [Product] + [Wholesale/Bulk] + [Pack Quantity]
Include 'wholesale' or 'bulk' in product titles
Show case/pallet quantities in Shopping listings
Create separate B2B Merchant Center account if possible
Use custom labels for B2B vs. B2C products