$2.15
Avg CPC
0.9%
Conv Rate
$850
Avg Order Value
5.5x
Avg ROAS
Based on B2B Wholesale benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 930 | 8 | $7,116 | 5.5x | +$847 |
| $5,000 | 2,326 | 21 | $17,791 | 5.5x | +$2,116 |
| $10,000 | 4,651 | 42 | $35,581 | 5.2x | +$4,233 |
| $25,000 | 11,628 | 105 | $88,953 | 5.0x | +$10,581 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$340
Your CPA must stay below $340 to remain profitable. Current avg: $180.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.