$2.15
Avg CPC
$850
Avg Order Value
$180
Avg CPA
5.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
8-17 orders
Expected Revenue
$7,083 - $14,167
Target ROAS
4.4x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
17-56 orders
Expected Revenue
$14,167 - $47,222
Target ROAS
5.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
56-278 orders
Expected Revenue
$47,222 - $236,111
Target ROAS
5.0x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
278+ orders
Expected Revenue
$236,111+
Target ROAS
4.7x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for b2b wholesale stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-5,000/month
Quote tracking, B2B keyword focus, extended attribution
Growth
$8,000-15,000/month
Industry vertical expansion, offline conversion import
Scale
$25,000+/month
LinkedIn + Google Ads integration, trade show retargeting, account-based targeting