Core service keyword with strong local intent. High volume during summer months, lower competition than 'HVAC repair'.
Problem-aware emergency search. No heat in winter = urgent need. Higher CPC but 2x conversion rate of standard keywords.
Lower CPC, attracts proactive homeowners. Often converts to maintenance plan signups with recurring revenue.
High-ticket service ($5,000-15,000). Cost-focused search signals serious buyer doing final research.
Signals buyer ready for big purchase but needs payment options. Financing mention qualifies intent.
These keywords drain your budget without delivering quality leads:
Job seekers, not customers. High search volume, zero commercial intent.
People trying to avoid hiring professionals. Will never call for service.
Tradespeople researching credentials, not homeowners with broken AC.
Renters and DIYers buying portable units. Not central HVAC customers.
Attracts price-shoppers collecting quotes. Low close rates, high time waste for sales team.
Build campaigns around these specific services:
AC repair
Furnace repair
HVAC installation
AC maintenance
Heating tune-up
Ductwork
Indoor air quality
Two powerful tools for hvac companies to improve your Google Ads performance