ROI Calculator

Google Ads ROI for HVAC Companies: What to Expect

Based on industry data, HVAC company businesses can expect 410% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2500/month Budget

$2500

Monthly Ad Spend

Leads/Month

Customers/Month

410%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2500

÷ Cost Per Lead$127.74

= Leads per Month20

× Close Rate (30%)6 customers

× Average Job Value$2,125

= Monthly Revenue$12,750

At $127.74 CPL and 30% close rate, each customer costs $425 to acquire. Average repair job = $350. Breakeven requires upselling maintenance plans or replacement systems. Focus budget on replacement keywords (new AC, new furnace) where average ticket is $6,000-12,000—one sale covers 15-20 acquisition costs.

Factors That Affect HVAC Companies ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

Maximize Your HVAC Companies ROI

Two powerful tools for hvac companies to improve your Google Ads performance

Calculate Your ROI

See your actual ROI vs benchmarks and where you're losing money

$19.99One-time

AI-Powered ROI Improvement

Let AI continuously optimize your campaigns for maximum return

From $39/moLearn more

Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More HVAC Companies Google Ads Resources

CPC Benchmarks

Average cost per click for hvac companies

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

HVAC Companies Audit

Complete HVAC company Google Ads guide