Feature-specific searches indicate product awareness and purchase readiness
Explicit purchase intent, ready to buy immediately
Problem-aware searches convert well with proper advertorial funnels
Benefit-focused searches show clear purchase motivation
Price-conscious but ready to buy—matches dropshipping value proposition
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$0.90
Product category searches. Good balance of volume and intent.
Avg CPC
$1.12
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$1.46
Searches for solutions to problems your product solves.
Avg CPC
$1.01
Add these as negative keywords to stop wasting budget:
Research phase—send to advertorial instead of product page
User wants Amazon specifically, won't convert on your store
Bargain hunters with high return rates and complaints
Local intent, dropshipping can't fulfill urgency
Shipping expectation mismatch guaranteed
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Benefit/Use Case] + [Product Type] + [Key Feature] + [Differentiator]
Only advertise products with proven conversion data from other channels first
Use unique images—even simple edits differentiate from competitors
Include shipping timeframe in product description to reduce returns
Focus on products with 30%+ margins to survive Google Ads CPCs
Build custom labels for margin tiers and only advertise profitable products