$1.12
Avg CPC
$55
Avg Order Value
$62
Avg CPA
2.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
24-48 orders
Expected Revenue
$1,331 - $2,661
Target ROAS
2.2x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
48-161 orders
Expected Revenue
$2,661 - $8,871
Target ROAS
2.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
161-806 orders
Expected Revenue
$8,871 - $44,355
Target ROAS
2.5x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
806+ orders
Expected Revenue
$44,355+
Target ROAS
2.4x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for dropshipping stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Validation ($500-2K/month)
$500-2,000
Test products with advertorial campaigns at $0.10-0.30 CPCs. Only products with 3%+ CTR on advertorials move to Shopping. Calculate profit thresholds before any Shopping spend.
Profitability ($2K-10K/month)
$2,000-10,000
Run Standard Shopping for validated winners only. Focus on 5-10 products max with proven unit economics. Heavy remarketing to maximize conversion rate.
Scale ($10K-50K/month)
$10,000-50,000
Add PMax for proven winners only. Expand product testing via advertorials. Consider moving to 3PL for faster shipping to improve repeat rates.
Brand Building ($50K+/month)
$50,000+
Transition to branded model with private label products. Invest in brand search campaigns. Consider inventory investment for faster shipping competitive advantage.