$1.12
Avg CPC
+26% vs branded ecommerce
1.45%
Avg CTR
1.8%
Conv Rate
2.8x
Avg ROAS
-33% vs branded ecommerce
$55
Avg AOV
$62
Avg CPA
Source: Varos Dropshipping Report 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.39 | 2.6% | 3.6% | 7.0x | Highest ROAS, protect at all costs |
| Google Shopping | $0.90 | 1.7% | 1.8% | 2.8x | Core ecommerce campaign type |
| Performance Max | $1.06 | 1.3% | 1.6% | 2.7x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.56 | 0.9% | 4.5% | 5.0x | Great for cart recovery |
| Non-Brand Search | $1.68 | 1.2% | 1.1% | 1.7x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.06
Avg ROAS
2.5x
Avg CPC
$1.03
Avg ROAS
2.8x
Avg CPC
$1.10
Avg ROAS
2.7x
Avg CPC
$1.40
Avg ROAS
3.2x
Our Dropshipping audit compares your metrics against these benchmarks across 6 key areas:
Unit Economics Viability
We calculate your true profit threshold per product—can you actually profit at current CPCs and conversion rates?
Product Testing Efficiency
Are you using expensive Shopping traffic to test, or cheap advertorial traffic? We show you how to cut testing costs by 80%
Winner Identification
We identify which products have proven profitable unit economics vs. which are bleeding money
Traffic Quality
Are your clicks coming from purchase-intent searches or research/comparison queries that rarely convert?
Remarketing Leverage
With low first-purchase margins, remarketing must carry weight—we assess your retargeting strategy
Supplier Competitiveness
Are you advertising products available from 50 other dropshippers with identical images?