$1.45
Avg CPC
3.2%
Conv Rate
$55
Avg Order Value
4.8x
Avg ROAS
Based on Supplements & Vitamins benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,379 | 44 | $2,428 | 4.8x | $-1,029 |
| $5,000 | 3,448 | 110 | $6,069 | 4.8x | $-2,572 |
| $10,000 | 6,897 | 221 | $12,138 | 4.6x | $-5,145 |
| $25,000 | 17,241 | 552 | $30,345 | 4.3x | $-12,862 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$22
Your CPA must stay below $22 to remain profitable. Current avg: $38.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.