$1.45
Avg CPC
$55
Avg Order Value
$38
Avg CPA
4.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
39-79 orders
Expected Revenue
$2,171 - $4,342
Target ROAS
3.8x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
79-263 orders
Expected Revenue
$4,342 - $14,474
Target ROAS
4.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
263-1316 orders
Expected Revenue
$14,474 - $72,368
Target ROAS
4.3x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1316+ orders
Expected Revenue
$72,368+
Target ROAS
4.1x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for supplements & vitamins stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-4,000/month
Establish compliant campaigns, build reviews, test subscription messaging
Growth
$6,000-12,000/month
Scale Shopping, add goal-based Search, expand remarketing
Scale
$18,000+/month
YouTube for education/brand, influencer targeting, international (compliance permitting)