FDA regulations, ingredient claims, and subscription complexity make supplement Google Ads uniquely challenging. Our AI audit finds compliant paths to profitability.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Google's healthcare policies disapprove ads with unapproved health claims. Your bestseller gets disapproved because of ingredient benefit statements.
Bidding on symptom and condition keywords attracts researchers, not buyers. 'Best vitamins for energy' converts at 4x the rate of 'why am I tired.'
Subscription offers 40% better LTV, but ads and landing pages don't emphasize subscription benefits. Customers buy once and never return.
Supplement buyers often want routines, not single products. Your ads promote individual SKUs while competitors win with 'complete wellness stack' positioning.
Supplement buying requires high trust. Unknown brands with few reviews can't compete against established players, regardless of product quality.
How does your store compare? Source: Varos Supplements Benchmarks 2025
Moderate, varies by ingredient focus CPC • Higher than average due to repurchase rates ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Supplements & Vitamins stores
Identifying claim-based disapproval risks
Separating buyer queries from health research
Maximizing subscribe-and-save conversion
Identifying missed high-AOV opportunities
Measuring review count on conversion rates
Testing third-party validation messaging
"We removed health claims from our titles and conversions actually went UP 15%. Compliant copy builds trust. Plus zero disapprovals since."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Supplements & Vitamins stores
Google's healthcare and supplements policies are strict, but navigable with the right approach. The core rule: never make health claims that imply treatment, cure, or prevention of medical conditions. 'Supports immune health' is risky; 'Contains 1000mg Vitamin C per serving' is safe. Practical steps: First, audit all product titles and descriptions—remove any benefit language and focus on ingredients, dosages, and certifications. Second, in ad copy, describe what the product IS, not what it DOES. Third, avoid targeting condition-based keywords entirely. Fourth, get third-party certifications (NSF, USP, GMP) and display them—this builds trust AND signals quality to Google's review team. Fifth, if disapproved, don't just edit and resubmit—understand exactly which phrase triggered the issue. Our audit specifically reviews your feed and ad copy for compliance risks before they cause disapprovals.
Deep-dive guides to optimize every aspect of your ads