$0.95
Avg CPC
1.4%
Conv Rate
$45
Avg Order Value
2.2x
Avg ROAS
Based on Print on Demand benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 2,105 | 29 | $1,326 | 2.2x | $-1,469 |
| $5,000 | 5,263 | 74 | $3,316 | 2.2x | $-3,674 |
| $10,000 | 10,526 | 147 | $6,632 | 2.1x | $-7,347 |
| $25,000 | 26,316 | 368 | $16,579 | 2.0x | $-18,368 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$18
Your CPA must stay below $18 to remain profitable. Current avg: $68.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.