$0.95
Avg CPC
Lower than apparel but margins are thinner
2.2%
Avg CTR
1.4%
Conv Rate
2.2x
Avg ROAS
Significantly lower due to thin margins
$45
Avg AOV
$68
Avg CPA
Source: Printful Industry Report 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.33 | 4.0% | 2.8% | 5.5x | Highest ROAS, protect at all costs |
| Google Shopping | $0.76 | 2.6% | 1.4% | 2.2x | Core ecommerce campaign type |
| Performance Max | $0.90 | 2.0% | 1.3% | 2.1x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.47 | 1.3% | 3.5% | 4.0x | Great for cart recovery |
| Non-Brand Search | $1.42 | 1.8% | 0.8% | 1.3x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$0.90
Avg ROAS
2.0x
Avg CPC
$0.87
Avg ROAS
2.2x
Avg CPC
$0.93
Avg ROAS
2.1x
Avg CPC
$1.19
Avg ROAS
2.5x
Our Print on Demand audit compares your metrics against these benchmarks across 6 key areas:
Margin Viability
Calculating true profit after fulfillment and ads
Niche Profitability
Identifying which audience segments convert profitably
Design Performance
Lifecycle tracking of design profitability over time
Keyword Efficiency
Finding the few keywords that drive profitable sales
Feed Selectivity
Identifying which products should NOT be in the feed
AOV Optimization
Finding higher-margin products and bundles