$0.95
Avg CPC
$45
Avg Order Value
$68
Avg CPA
2.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
22-44 orders
Expected Revenue
$993 - $1,985
Target ROAS
1.8x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
44-147 orders
Expected Revenue
$1,985 - $6,618
Target ROAS
2.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
147-735 orders
Expected Revenue
$6,618 - $33,088
Target ROAS
2.0x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
735+ orders
Expected Revenue
$33,088+
Target ROAS
1.9x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for print on demand stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Validation
$300-800/month
Test only 5-10 proven designs, find profitable niches
Expansion
$1,500-3,000/month
Add winning designs, expand proven niches
Scale
$5,000+/month
Only if you've found repeatable profitable niches