$1.15
Avg CPC
2.6%
Conv Rate
$52
Avg Order Value
4.5x
Avg ROAS
Based on Pet Products benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,739 | 45 | $2,351 | 4.5x | $-1,059 |
| $5,000 | 4,348 | 113 | $5,878 | 4.5x | $-2,649 |
| $10,000 | 8,696 | 226 | $11,757 | 4.3x | $-5,297 |
| $25,000 | 21,739 | 565 | $29,391 | 4.0x | $-13,243 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$21
Your CPA must stay below $21 to remain profitable. Current avg: $42.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.