$1.15
Avg CPC
Lower than average, high volume
2.8%
Avg CTR
2.6%
Conv Rate
4.5x
Avg ROAS
Strong when optimized for repeat purchase
$52
Avg AOV
$42
Avg CPA
Source: Pet industry advertising analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.40 | 5.0% | 5.2% | 11.3x | Highest ROAS, protect at all costs |
| Google Shopping | $0.92 | 3.4% | 2.6% | 4.5x | Core ecommerce campaign type |
| Performance Max | $1.09 | 2.5% | 2.3% | 4.3x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.57 | 1.7% | 6.5% | 8.1x | Great for cart recovery |
| Non-Brand Search | $1.72 | 2.2% | 1.6% | 2.7x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.09
Avg ROAS
4.0x
Avg CPC
$1.06
Avg ROAS
4.5x
Avg CPC
$1.13
Avg ROAS
4.3x
Avg CPC
$1.44
Avg ROAS
5.2x
Our Pet Products audit compares your metrics against these benchmarks across 6 key areas:
Intent Classification
Separating buyer vs. enthusiast traffic
Breed Segmentation
Performance by pet type/breed targeting
Subscription Optimization
Maximizing auto-ship conversion and retention
Chewy/Amazon Leakage
Measuring comparison shopping losses
Health Keyword ROI
Evaluating concern-based search value
LTV by Acquisition Source
Tracking subscription value by campaign