$1.15
Avg CPC
$52
Avg Order Value
$42
Avg CPA
4.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
36-71 orders
Expected Revenue
$1,857 - $3,714
Target ROAS
3.6x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
71-238 orders
Expected Revenue
$3,714 - $12,381
Target ROAS
4.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
238-1190 orders
Expected Revenue
$12,381 - $61,905
Target ROAS
4.0x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1190+ orders
Expected Revenue
$61,905+
Target ROAS
3.8x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for pet products stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$1,500-3,000/month
Product feed optimization, subscription landing pages, breed targeting
Growth
$5,000-10,000/month
Expand Shopping, breed-specific campaigns, subscription remarketing
Scale
$15,000+/month
YouTube for pet content, influencer/breed community targeting, auto-ship focus