ROI Calculator

Google Ads ROI for Law Firms: What to Expect

Based on industry data, law firm businesses can expect 449% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $3000/month Budget

$3000

Monthly Ad Spend

Leads/Month

Customers/Month

449%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$3000

÷ Cost Per Lead$131.63

= Leads per Month23

× Close Rate (20%)5 customers

× Average Job Value$3,295

= Monthly Revenue$16,475

At $131.63 CPL and 20% close rate, each client costs $658 to acquire. A single personal injury case might settle for $50,000+ (with 33% contingency = $16,500 fee). Even with 1-2 cases per month from ads, ROI is strong. For hourly billing practices (family, corporate), calculate based on average case value vs. acquisition cost.

Factors That Affect Law Firms ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Law Firms Google Ads Resources

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Average cost per click for law firms

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

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2025 Benchmarks

Industry performance metrics

Law Firms Audit

Complete law firm Google Ads guide