$3,000
Minimum Monthly
~18 leads/month
$4,000-$10,000/month
Recommended Range
Best ROI sweet spot
$659
Cost Per Customer
20% close rate
At $131.63 CPL and 20% close rate, each client costs $658 to acquire. A single personal injury case might settle for $50,000+ (with 33% contingency = $16,500 fee). Even with 1-2 cases per month from ads, ROI is strong. For hourly billing practices (family, corporate), calculate based on average case value vs. acquisition cost.
January, September, October
Consider 20-50% budget increase
June, July, August, December
Reduce or reallocate spend
Increase budget 25% in January (post-holiday family law surge) and September-October (back to business after summer, accident season). Reduce 30% in summer months when decision-making slows.
Two powerful tools for law firms to improve your Google Ads performance