$1.55
Avg CPC
2.4%
Conv Rate
$115
Avg Order Value
4.2x
Avg ROAS
Based on BigCommerce benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,290 | 31 | $3,561 | 4.2x | $-575 |
| $5,000 | 3,226 | 77 | $8,903 | 4.2x | $-1,439 |
| $10,000 | 6,452 | 155 | $17,806 | 4.0x | $-2,877 |
| $25,000 | 16,129 | 387 | $44,516 | 3.8x | $-7,194 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$46
Your CPA must stay below $46 to remain profitable. Current avg: $58.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.