$1.55
Avg CPC
Similar to Shopify
2.7%
Avg CTR
2.4%
Conv Rate
4.2x
Avg ROAS
Higher AOV drives better ROAS when optimized
$115
Avg AOV
$58
Avg CPA
Source: BigCommerce Partner Data 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.54 | 4.9% | 4.8% | 10.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.24 | 3.2% | 2.4% | 4.2x | Core ecommerce campaign type |
| Performance Max | $1.47 | 2.4% | 2.2% | 4.0x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.78 | 1.6% | 6.0% | 7.6x | Great for cart recovery |
| Non-Brand Search | $2.33 | 2.2% | 1.4% | 2.5x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.47
Avg ROAS
3.8x
Avg CPC
$1.43
Avg ROAS
4.2x
Avg CPC
$1.52
Avg ROAS
4.0x
Avg CPC
$1.94
Avg ROAS
4.8x
Our BigCommerce audit compares your metrics against these benchmarks across 6 key areas:
Multi-Storefront Attribution
Separating B2B vs B2C performance accurately
Feed Source Conflicts
Identifying duplicate listings and channel manager issues
B2B Pricing Alignment
Ensuring feed prices match landing page experience
Headless Tracking Verification
Confirming conversions fire in custom implementations
Catalog Complexity Handling
Variant and option set feed mapping
Customer Group Targeting
Leveraging BigCommerce segments in Google Ads