$1.55
Avg CPC
$115
Avg Order Value
$58
Avg CPA
4.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
26-52 orders
Expected Revenue
$2,974 - $5,948
Target ROAS
3.4x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
52-172 orders
Expected Revenue
$5,948 - $19,828
Target ROAS
4.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
172-862 orders
Expected Revenue
$19,828 - $99,138
Target ROAS
3.8x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
862+ orders
Expected Revenue
$99,138+
Target ROAS
3.6x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for bigcommerce stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,500-5,000/month
Fix feed issues, separate B2B/B2C tracking, establish baselines
Growth
$8,000-15,000/month
Scale Shopping, add B2B-specific campaigns, expand remarketing
Scale
$25,000+/month
Multi-storefront optimization, international expansion, offline conversion tracking