$1.12
Avg CPC
2.8%
Conv Rate
$65
Avg Order Value
5.1x
Avg ROAS
Based on Beauty & Cosmetics benchmarks, here's what you can expect at different budget levels:
| Monthly Budget | Clicks | Orders | Revenue | ROAS | Est. Profit* |
|---|---|---|---|---|---|
| $2,000 | 1,786 | 50 | $3,250 | 5.1x | $-700 |
| $5,000 | 4,464 | 125 | $8,125 | 5.1x | $-1,750 |
| $10,000 | 8,929 | 250 | $16,250 | 4.8x | $-3,500 |
| $25,000 | 22,321 | 625 | $40,625 | 4.6x | $-8,750 |
*Estimated profit assumes 40% gross margin. Your actual margin may vary.
Understanding your breakeven ROAS is critical for profitable scaling:
Breakeven ROAS
2.5x
With 40% margins, you need at least 2.5x ROAS to break even. Anything above this is profit.
Max CPA for Profit
$26
Your CPA must stay below $26 to remain profitable. Current avg: $42.
Margin Matters
If your margins are 50%, breakeven drops to 2.0x. At 30% margins, you need 3.3x just to break even. Know your numbers!
Focus on these levers to push your ROAS above industry average:
Every 0.5% improvement in CVR can boost ROAS by 20-30%. Optimize landing pages, checkout flow, and product pages.
Bundles, upsells, and free shipping thresholds can boost AOV 15-25% without increasing ad spend.
Better Quality Scores, feed optimization, and proper segmentation can reduce CPCs by 15-30%.
Identify and pause underperforming products, keywords, and audiences. Focus budget on winners.